ON WINERY VISITS AND THE AESTHETICS OF TOIL
Contributed by D. Furrow
Contributed by D. Furrow

But the wine world is not satisfied with this distance. Winery visits have become the norm not only for journalists, writers, and students of wine but for consumers as well. This gets us closer to a different kind of aesthetic experience, one in which farming activities, toil, and hardship play a central role.
The aesthetics of viticulture is an aesthetics of active, precise, sensuous discrimination in a constantly changing environment. Thus, it is appropriate to call it “aesthetics.” The anticipation of a change in weather; subtle shifts in wind patterns; changes in humidity which dictate a change in work processes; the feel of the location on the vine to be pruned; the visual presentation of nascent disease; or of ripening patterns in the vineyard that indicate the rescheduling of the harvest; the interrupted hum of a tractor engine about to sputter and stop; the silence of the vineyard when the work stops—all contribute to the aesthetics of the work process that is part of the allure of wine.
There is also the rhythm of the seasons and the repetition of the seasonal work that must be done each year. But also the sensitivity and engagement required to recognize the disruptive fluctuations in that seasonal repetition that mark the difference between success and failure in a particular vintage.

Of course, as visitors to a winery, our experience of this dimension is second or third-hand. An in-depth tour will give us a glimpse of that aesthetic experience that only the people doing the labor can have in its full-blown intensity.
It’s only an aesthetic of “sight-seeing” after all made possible by disposable time and income. But one of the joys of wine appreciation nevertheless.
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